Flutter Entertainment plc

‍Client Overview

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Flutter Entertainment plc is a FTSE100 leader in global sports betting and gaming, operating household brands like PaddyPower, Betfair, Sky Betting & Gaming, and FanDuel. Serving millions of customers across online and retail channels, Flutter delivers non-stop entertainment and premium gaming experiences worldwide.

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The Challenge

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Sports betting is a time-sensitive, high-volume business. Customers often place bets months — sometimes over a year — in advance. Flutter needed a data solution that could:

• Capture and preserve millions of betting transactions with total integrity
• Provide instant access to bets at any time
• Guarantee 24x7x365 availability with ultra-low latency
• Scale seamlessly to handle massive spikes in traffic on match days and major events

The engineering team required a proven platform that offered high throughput, fault-tolerance, and enterprise-grade resilience.

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The Solution
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Flutter Entertainment chose Apache Cassandra as the backbone of its sports betting data platform, but sought Digitalis.io’s specialist expertise to ensure success. Our architects designed and supported a deployment that included:

• Enterprise-grade implementation architecture
• High Availability and hardware design for uninterrupted uptime
• Security architecture to meet strict compliance and trust standards
• Robust Disaster Recovery, backup, and restore strategies
• Performance-focused data modelling and capacity planning
• Troubleshooting and problem diagnosis
• Deployment and tuning with Cassandra tooling (AxonOps)

By following our design blueprints, Flutter’s engineering team was able to implement a platform that combined high-speed performance with rock-solid reliability.

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The Outcome
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Digitalis.io delivered a resilient Cassandra-backed platform that meets all of Flutter’s performance, scalability, and availability requirements. Today, Flutter runs on a highly reliable, always-on data platform that performs flawlessly during peak load conditions and remains robust in the face of infrastructure failures.

With Digitalis.io’s expertise, Flutter gains the confidence to focus on delivering next-generation customer experiences—backed by a secure, scalable, and future-proof betting data infrastructure.

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